SAP introduced the 4th generation of CRM, covering crucial areas connected to relations with customers.
Thanks to combing tools from Hybris, Gigya, Coresystems and Callidus Cloud, companies gained a unified CRM center.
C/4HANA features suit B2B, B2C, as well as B2B2C companies, from all industries.
was the last to accept the status quo of CRM and is now the first to change it.”Bill McDermott, CEO of SAP
Omnichannel and coherent customer experience
Client-centered approach
The highest level of customer data protection
Automation based on machine learning
Built-in integration with S/4HANA
Business strategy and decisions based on data, not intuition
The option of using cloud computing
