SAP introduced the 4th generation of CRM, covering crucial areas connected to relations with customers.
Thanks to combing tools from Hybris, Gigya, Coresystems and Callidus Cloud, companies gained a unified CRM center.
C/4HANA features suit B2B, B2C, as well as B2B2C companies, from all industries.
Bill McDermott, CEO of SAP
Omnichannel and coherent customer experience
Client-centered approach
The highest level of customer data protection
Automation based on machine learning
Built-in integration with S/4HANA
Business strategy and decisions based on data, not intuition
The option of using cloud computing
