Customer Experience Strategy in SAP through C/4HANA Suite

SAP C/4HANA
(Customer Experience Suite)

Your complex Customer Experience strategy

SAP introduced the 4th generation of CRM, covering crucial areas connected to relations with customers.

Thanks to combing tools from Hybris, Gigya, Coresystems and Callidus Cloud, companies gained a unified CRM center.

C/4HANA features suit B2B, B2C, as well as B2B2C companies, from all industries.

was the last to accept the status quo of CRM and is now the first to change it.”

Bill McDermott, CEO of SAP

Explore the SAP Customer Experience products

SAP Commerce

Universal e-commerce platform

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SAP Sales Cloud

Lead and sales efficiency management

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SAP Marketing

Omnichannel marketing automation

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SAP Service Cloud

Customer Service management center

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SAP Customer Data Cloud

GDPR ready tool from GIGYA

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Business benefits:

Omnichannel and coherent customer experience

Client-centered approach

The highest level of customer data protection

Automation based on machine learning

Built-in integration with S/4HANA

Business strategy and decisions based on data, not intuition

The option of using cloud computing

How can you benefit from C/4HANA?