Hybris Marketing is an environment used for managing marketing activities and relations with customers (marketing automation). A solution owned by SAP AG in real time allows for collecting and processing data on interactions and customer involvement level (involvement factor).
What is Hybris Marketing?
Collect data on customers. Get to know them. Reach customers with an appropriate offer.
Hybris Marketing is a tool responding to the needs of contemporary organisations and a system consistent with the latest trends in customer management. While traditional marketing focuses on creating and sending as high as possible number of advertisement messages, Hybris ensures access to the newest data on a customer and allows for reaching a carefully selected group of recipients. Hybris Marketing enables familiarising with and understating the need and motivations of target customers. Owing to the knowledge of consumer insight it is feasible to create personalised advertisement campaigns, and customers are not overwhelmed with impudent advertisement messages. It enables marketing automation.
Analyse customer data without limits.
Traditional CRM systems have limitations of the number of data processed and criteria used in analysing. Hybris Marketing allows for unlimited data analysis and generating complex inquiries, thus generating reports which are more detailed and thorough.
Make use of the latest trends: Omnichannel, Customer Journey Map, Social CRM.
Hybris Marketing ensures the integration of data coming from offline and online sales channels, and also the creation of multi-channel marketing campaigns (marketing automation). This system also enables the building of Customer Journey Map. Collecting information on the transactions performed or shopping customs allows for creating an effective marketing strategy. Hybris Marketing also ensures integration with social media. Owing to the Social Intelligence module, data from social portals may be loaded in the system and used in subsequent analyses.
The main functionalities of Hybris Marketing environment
- The installation and configuration of Hybris Marketing environment
- The integration of a tool with SAP systems
- Extending the existing instances with new functionalities
- The modification of standard functionalities
- Advisory services within the scope of environmental functionalities, e.g. designing target groups, selecting rates, performing customer segmentation