07 Jun Meet SAP C/4HANA – 4th Generation Customer Experience Suite At the last SAPHIRE event in Orlando, the company announced releasing brand new CRM suite - SAP C4/HANA (SAP Customer Experience). According to the official statement, it is going to be a major shift from the traditional sales-only based CRM to the end-to-end approach combining marketing, commerce, data protection, sales and customer service. 3 min