Contemporary companies must face the analysis of voluminous data from various sources, such as social media. The correct analysis of information generated by users of such portals as Twitter or Facebook may help companies gain new customers and achieve a permanent competitive advantage. As a response to the growing market expectations, in the scope of social media analytics, Apollogic Business Intelligence team prepared a solution which in real time is able to analyse the content from Twitter.
What is ApoTwitterBoard?
The author’s solution enables companies to observe ongoing tweets containing specific key words and displaying statistics connected with the most popular hashtags.
ApoTwitterBoard underlines content coming from users most popular in Twitter. A significant functionality are also visualisations built-in the solution. There is a possibility of visualising tweets on the map with their geolocation. The elements of visualisation may be changed and adjusted by the user according to its needs which ensures valuable personalisation.
ApoTwitterBoard guarantees the performance of a sentimental analysis and examination of attitudes and feelings of customers related to a given product or a service. It allows for discovering trends and usable opinions accordingly in time, and also correct responses to them. A set of statistics supplied by ApoTwitterBoard provides entrepreneurs with a valuable insight based on social media analytics.
This solution is based on Spark Streaming technology which enables scalable, high-efficiency and error-resistant data stream processing in real time.