Apollogic publication in IT Wiz!

IT Wiz magazine published an article in its November issue written by our colleague, Product Manager at Apollogic, Szymon Mydlarz. This publication is related to User Experience and gives detailed brief through wide range of tools useful in UX Designer everyday’s work.

„Essential thing that must be done by User Experience specialist is getting to know strategy of an enterprise, its product portfolio and unique values. How to make it in easy and pleasant way (read as: without necessity of going through tones of company documents). Useful may be – Business Model Canvas (BMC) tool, markers and dozens of post-its notes. Mentioned tool helps in elaborating one-page document presenting all key elements that make up for unique client value, so called UVP (Unique Value Preposition)” – writes Szymon in his article.

We would like to remind you that this is already a second Szymon’s publication in IT Wiz. In the first one, which was an introduction to User Experience, our colleague was writing about the role of UX designers in programming teams.

We are proud, that Apollogic specialists are given a chance to share their knowledge in the pages of prestigious, industry magazines.