Building positive customer experiences across all touchpoints is the key to increase repeat purchase rate among online stores, mobile apps, and social media. One of the most significant benefits a marketing communications personalization solution offers is the ability to plan the purchase path based on all available data. With SAP Emarsys Customer Engagement, you can engage your audience, strengthen brand loyalty and achieve better business outcomes.
What is SAP Emarsys Customer Engagement?
Emarsys is a new solution within the SAP Customer Experience suite that offers a wide range of features to enhance omnichannel customer engagement. Emarsys optimizes your marketing technology stack to keep up with evolving clients’ expectations and simultaneously increase conversion rates.
By 2026, SAP Emarsys will become the flagship marketing automation tool and thus replace SAP Marketing Cloud, offering even more advanced marketing solutions.
Apollogic’s team of experts is ready to advise and support you at every migration stage, ensuring its successful completion.
Benefits for your company
Unified customer data source
Emarsys collects user activity data from e-commerce platforms using pre-built integrations and then creates a customized customer profile based on the information obtained. The more interaction data Emarsys acquires, the more accurately it can determine the audience preferences.
Marketing
automation
Managing your advertising activities more effectively through natively integrated channels such as websites, web push notifications, e-mail, SMS, mobile apps, Facebook Ads and Google Ads.
Monitoring a campaign performance
A strategic dashboard allows you to track the results of your current marketing strategies and verify the effectiveness of your activities. The dashboard consists of multiple widgets showing the latest data and indicating whether the recent performance is better or worse compared to the previous time period.
Measurable business outcomes
AI-powered insights and embedded machine learning mechanisms support marketing professionals in analyzing the needs and predicting the future behavior of audiences to prevent customer churn and increase a repeat purchase rate proactively.
Explore selected features
Which companies can benefit most from implementing Emarsys?
B2C companies
Retail chains that serve many customers across multiple channels
Companies with many different sources of customer data
Organizations wanting to boost e-commerce performance indicators
Enterprises looking to improve the customer journey
Watch Emarsys use case
SAP Customer Experience solutions for marketing automation
SAP Marketing Cloud
Managing real-time customer data
to determine level of interest, chance of purchase, resigning from a product or service.
An advanced recommendation system
that uses machine learning to recommend complementary products to customers and maximize a profit per transaction.
More efficient cross-team collaboration
by having high-quality leads automatically forwarded directly to the sales department.
SAP Emarsys Customer Engagement
Designing e-mail marketing campaigns
and creating personalized messages with an embedded tool.
Optimizing a marketing strategy
by using an intuitive creator or built-in tactics – pre-defined scenarios that meet specific business goals.
Personalizing the advertising message
to reach the right audience at the right time and through the right communication channel.
Learn more about SAP Emarsys Customer Engagement
New SAP Emarsys Customer Engagement updates
SAP Customer Data Platform – 7 frequently asked questions
SAP Emarsys and SAP Sales Cloud integration scenario
SAP Emarsys Account Engagement – a new solution to support B2B marketing
Why Apollogic?
SAP certified partner
As an authorized SAP partner, we have the expertise, experience and skills necessary to implement, maintain and integrate SAP Customer Experience products. We help companies worldwide, regardless of their size and the sector they represent, to make the most of SAP solutions, optimize their processes and turn data into business value.
A qualified team
Our team comprises solution architects and SAP consultants whose competencies are proven by numerous certificates, including:
- SAP Marketing Cloud Implementation
- SAP Emarsys Customer Engagement Implementation
- SAP Service Cloud
- SAP Sales Cloud
- SAP Integration Suite
- SAP Extension Suite
In-depth industry knowledge
We have carried out multiple implementation projects for clients in various industries:
- SAP Sales Cloud
– Manufacturing
– Distribution - SAP Service Cloud
– Retail - SAP Marketing Cloud
– Telecommunication
– Automotive
– Retail
– Distribution
Our offer
SAP Emarsys Customer Engagement and SAP Marketing Cloud implementation
Migration of SAP Marketing on-premise to SAP Marketing Cloud or Emarsys
Workshops for end-users
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