02 Jun SAP Customer Data Platform – 7 frequently asked questions By unifying customer data, the SAP CDP provides a holistic view of individual customers, enabling organizations to understand their behavior, preferences, and interactions across different channels. 6 min
13 Apr SAP Emarsys Customer Engagement – 7 frequently asked questions SAP has enhanced its product portfolio with a new solution for marketing specialists. The integrated platform facilitates creating personalized advertising campaigns and building customer experiences across multiple contact channels. Discover the capabilities of SAP Emarsys Customer Engagement. 5 min
03 Dec SAP launches Customer Data Platform To value the opportunities that the customer data platform offers organizations, you need to understand how distributed data from unconnected sources inhibit your business's growth. Proper use of customer information will provide a highly personalized experience at every touchpoint. 2 min
20 Oct SAP Customer Experience Live 2020 Overview Facing the global crisis, organizations have intensified their activities and taken further steps on the way to digital transformation, adapting their business models to customers' expectations. Proactive communication, flexibility, and timeliness have become key to establishing long-term relationships based on trust. We discussed the art of building unique customer experiences during the virtual SAP Customer Experience Live 2020 conference. 5 min
18 Sep SAP Customer Experience Suite – 7 frequently asked questions The customer-oriented SAP C/4HANA solution set brings marketing, sales, customer service, e-commerce, and consumer data protection into the digital age. The next generation of CRM aims to move from a transactional model that focuses on the organization's goals at the center to a model that focuses on the customer. Discover SAP's most prominent development initiative in recent years. 5 min
