How NOT TO form shopping experience in e-commerce

E-commerce has been experiencing a real boom, and with it the increasing professionalization progresses. Online shops face new challenges, build their development strategies based on the new approach, including customer experience. CX plays an ever more important role in building competitive edge in the market and, consequently, creates scope for development for those who are closer to the customer and understand the importance of customer needs. The following article will help you learn more about the most common mistakes in designing customer experience in e-shops, and will give simple tips on how to avoid them. It is better to learn from mistakes of others rather than make one’s own. Enjoy reading!

Despite the fact that e-commerce is celebrating its 18th birthday, this year, the momentum of development, marked by successive records, has been observed for only a  few years. According to research conducted by PMR – “E-commerce in Poland 2014” – revenues from Internet sales exceeded PLN 27 billion, and forecasts for 2015 predict the growth at the level of 22% – to 33 billion (which is a continuation of the double-digit growth trend). The Internet penetration continues to increase, the number of new e-shoppers exceeds the number of people who started surfing online. This is a message about an ever stronger interest of customers in e-commerce.

There is a strong correlation between increasing level of professionalism within the industry and growing importance of e-shopping mentioned before. Multi-channel approach which dominates today is, to put it simply, enabling customers to communicate with the company through various channels, and enforcing standardization of sales rules. It is not always, however, a strong side of some companies operating on the Web. What are some of the challenges facing those responsible for e-commerce? What are the shortcomings of shopping experiences we come across most often? How NOT to design a shopping experience? These and other questions are answered in my latest article. Feel free to read it! Read more >>

The author of the article which appeared in the Marketer+ magazine is Szymon Mydlarz – Product Manager/ UX Designer at Apollogic.