13 Apr SAP Emarsys Customer Engagement – 7 frequently asked questions SAP has enhanced its product portfolio with a new solution for marketing specialists. The integrated platform facilitates creating personalized advertising campaigns and building customer experiences across multiple contact channels. Discover the capabilities of SAP Emarsys Customer Engagement. 5 min
05 Dec #ExploreHybris – SAP Hybris Commerce and Marketing Integration SAP Hybris Commerce is a comprehensive sales solution in the B2B and B2C sectors with the usage of the omnichannel model, meaning providing the client with the same high quality in all sales channels. It includes a number of useful modules such as: product manager, real-time active customer service module, tools for employees making managing the platform easier, and the function of an online store. 4 min
07 Dec How NOT TO form shopping experience in e-commerce E-commerce has been experiencing a real boom, and with it the increasing professionalization progresses. Online shops face new challenges, build their development strategies based on the new approach, including customer experience. CX plays an ever more important role in building competitive edge in the market and, consequently, creates scope for development for those who are closer to the customer and understand the importance of customer needs. The following article will help you learn more about the most common mistakes in designing customer experience in e-shops, and will give simple tips on how to avoid them. It is better to learn from mistakes of others rather than make one’s own. 1 min
07 Oct hybris Commerce – a modern platform dedicated to electronic commerce Nowadays, more and more companies decide to open Internet shops. Setting up a sales platform can benefit a company in many ways: it not only opens new routes of getting through with the offer to the client, but also provides wide access to knowledge about consumers and, therefore, gives access to new data resources which may be very important while taking business decisions. A company called Hybris, part of SAP - the universal IT giant, meets the expectations of organisations which want to take up the digital revolution challenge. 2 min
