hybris Commerce – a modern platform dedicated to electronic commerce

Nowadays, more and more companies decide to open Internet shops. Setting up a sales platform can benefit a company in many ways: it not only opens new routes of getting through with the offer to the client, but also provides wide access to knowledge about consumers and, therefore, gives access to new data resources which may be very important while taking business decisions. A company called hybris, part of SAP – the universal IT giant, meets the expectations of organisations which want to take up the digital revolution challenge.

 The Hybris solution consists of two major modules:  hybris Commerce Suite and hybris Marketing. The modules are used to manage sales, marketing and customer services. Today, we are going to discuss hybris Commerce solution in more detail.

Hybris Commerce tool is a multichannel e-commerce platform providing versatile possibilities of reaching the client, as well as complementary services, consisting in broad access to product catalogues, an option of making a purchase, and post-sale care. Hybris main competitive edge is controlling all sales channels from a uniform platform. This approach is especially important in context on the phenomenon of omnichannel commerce, where a customer coming in for a single purchase can make the most of many sales channels.

The hybris Commerce tool is primarily dedicated to international companies and corporations with many brands in their portfolios. This solution helps them run large number of Internet shops, as well as manage additional sales channels, such as mobile systems call centres. Moreover, a single platform manages data from catalogues and disorderly content also generated by users, as well as images and digital resources. Central content management on hybris platform ensures consistency of content along all the sales channels and that, in turn, fosters better customer service and enhances loyalty to the brand. This solution also supports many languages, currencies and tax rates, which facilitates expansion to new markets.

Hybris is also an intuitive tool for end clients which helps manage efficient self-service merged with optimum search for a product, as well as navigate and recommend the product. Additionally, the advertised content generated and addressed to customers is personalized, which fosters positive Customer Experience. The above features make shopping a pleasant and comfortable activity. Hybris also facilitates complex business practices and coordinates sales through managing a number of roles of buyers and users. Its crucial benefit is the capability of easy integration both with SAP ERP and SAP CRM systems, and with customer ordering systems. The platform integrates effectively with the Web services which can, for example, query such information as payments from the SAP ERP system.

Hybris Commerce tool, thanks to the central order management, also optimises logistic processes in the Internet trade. It makes it possible to manage orders placed via different channels regardless of the location where the orders have been placed, and this makes the response to orders more efficient, and guarantees timely delivery all around the world.

Three applications are available within the framework of the hybris Commerce tool:

– Product Content Management – customers expect information about the product, photographs, videos, demos which are to be available via different communication channels. The said application helps build, manage and publish valuable information about the product.

– Order Management for Omni-Channel Commerce – customers expect control and flexibility when they place orders. They also expect fast delivery and the option of returning goods in the most convenient way. Order placing management system built into hybris provides centralized view of all the orders in many communication channels so that the customers could place orders in the most comfortable manner.

– Hybris Marketing Convert  is an innovative system of tracing customer behaviour, enabling proper purchase incentive in the right time and place.

Summing up, hybris Commerce is an efficient and scalable environment which effectively reduces customer service costs. It allows so manage up to 20 million products and 6000 transactions per second.

The article was written by Joanna Wójciak – Marketing Specialist at  Apollogic.