12 May New features and enhancements coming with Emarsys Spring Release ’23 SAP Emarsys Customer Engagement enables personalized, one-on-one interactions between marketers and customers across all available channels. Explore the latest features of the marketing automation platform. 3 min
26 Apr Redefine customer retention strategy with Emarsys Loyalty Users of a multi-channel marketing automation platform now gain new opportunities to reach customers with the right communication to increase brand loyalty. Learn how Emarsys Loyalty helps businesses create and maintain long-term client relationships. 3 min
13 Apr SAP Emarsys Customer Engagement – 7 frequently asked questions SAP has enhanced its product portfolio with a new solution for marketing specialists. The integrated platform facilitates creating personalized advertising campaigns and building customer experiences across multiple contact channels. Discover the capabilities of SAP Emarsys Customer Engagement. 5 min
07 Apr How to achieve marketing and sales synergy? SAP Emarsys and SAP Sales Cloud integration scenario Every organization has two departments whose coordinated efforts aim to generate leads and achieve the primary goal – increasing company revenue. Sales success, therefore, depends on how effectively salespeople and marketers cooperate. Integrating two tools – SAP Emarsys Customer Engagement and SAP Sales Cloud – can help coordinate sales and marketing activities. 3 min
24 May Emarsys vs SAP Marketing – comparing marketing automation solutions SAP Customer Experience suite has been enhanced with a new solution. Find out what benefits Emarsys offers and what functionalities differentiate this tool from SAP Marketing. 3 min
20 Oct SAP Customer Experience Live 2020 Overview Facing the global crisis, organizations have intensified their activities and taken further steps on the way to digital transformation, adapting their business models to customers' expectations. Proactive communication, flexibility, and timeliness have become key to establishing long-term relationships based on trust. We discussed the art of building unique customer experiences during the virtual SAP Customer Experience Live 2020 conference. 5 min
