Redefine customer retention strategy with Emarsys Loyalty
Users of a multi-channel marketing automation platform now gain new opportunities to reach customers with the right communication to increase brand loyalty. Learn how Emarsys Loyalty helps businesses create and maintain long-term client relationships.
SAP Emarsys Customer Engagement – 7 frequently asked questions
SAP has enhanced its product portfolio with a new solution for marketing specialists. The integrated platform facilitates creating personalized advertising campaigns and building customer experiences across multiple contact channels. Discover the capabilities of SAP Emarsys Customer Engagement.
How to achieve marketing and sales synergy? SAP Emarsys and SAP Sales Cloud integration scenario
Every organization has two departments whose coordinated efforts aim to generate leads and achieve the primary goal – increasing company revenue. Sales success, therefore, depends on how effectively salespeople and marketers cooperate. Integrating two tools – SAP Emarsys Customer Engagement and SAP Sales Cloud – can help coordinate sales and marketing activities.
SAP Customer Experience Live 2020 Overview
Facing the global crisis, organizations have intensified their activities and taken further steps on the way to digital transformation, adapting their business models to customers' expectations. Proactive communication, flexibility, and timeliness have become key to establishing long-term relationships based on trust. We discussed the art of building unique customer experiences during the virtual SAP Customer Experience Live 2020 conference.