New features and enhancements coming with Emarsys Spring Release ’23

With the spring update, the SAP Emarsys Customer Engagement product development team has added new functionality to the software to facilitate communication between a company and its customers. Continuous advancements enable Emarsys developers to maintain a strong position in the increasingly competitive marketing application market. In the following article, I’ll present the most exciting features with which the marketing automation system from SAP’s product portfolio has been enhanced recently.

Communication triggered by push notification events

Push notifications are a powerful tool for any marketer – properly configured, they can help build long-lasting customer relationships. In the Spring Release for 2023, the Emarsys system has been enhanced with triggers based on push notification events. With this solution, marketers can create programs that automatically perform marketing operations after a customer’s interaction with a notification.

Source: own materials

Notification content updated in real-time

By utilizing the latest push notification update feature, we can optimize the customer’s attention toward our message. Incorporating push notification updates can be a powerful tool when promoting limited-time offers. As the number of available products decreases, the message’s content will dynamically update, creating a sense of urgency and a stronger incentive to take advantage of the deal.

Similarly, this feature can be leveraged to communicate crucial information, such as changes in order status or a countdown to the end of a promotion. The benefit of using push notification updates is that users won’t be overwhelmed with multiple notifications, and the data will be presented in a cohesive and streamlined manner.

Source: Emarsys.com

What’s new in Emarsys Loyalty?

One of the significant challenges in marketing is keeping audience loyalty. The SAP Emarsys system comes with built-in tools that help marketers establish strong relationships with customers and encourage repeat purchases. With advanced features for managing loyalty programs, Emarsys Loyalty helps analyze consumer behavior, enabling learning more about consumer needs and tailoring your offerings to meet their current expectations.

Emarsys Spring Release 2023 introduces heightened flexibility in awarding points to customers within a loyalty program. With the ability to adjust settings, marketing specialists can now reward users for a broader range of activities beyond simply making online purchases, increasing the potential for engagement and loyalty.

Source: Emarsys.com

In the latest update, new analytical features have been introduced to determine the voucher’s effectiveness precisely. We can quickly identify which discount code drives optimal results and, with easy-to-read graphs – track the number of customers who have received the code and which of them decided to use it.

Source: Emarsys.com

Integration with SAP Customer Data Cloud

Responsiveness is the key to effective marketing communications. Using a new connector with SAP Customer Data Cloud, contacts created in SAP CDC can now be sent in real-time, allowing the for delivery of marketing communications as soon as customer data is obtained. This functionality can be effectively leveraged in scenarios such as sending messages to new users of a website. As a user creates an account, their data passes through SAP Customer Data Cloud and is then automatically transmitted to the SAP Emarsys system via the newly established connection. There, an adequately configured program will send a welcome message to the user.