Redefine customer retention strategy with Emarsys Loyalty

As the market becomes more competitive, consumers have a wider choice of products and services, and their preferences and buying behavior constantly change. Acquiring buyers can often be both expensive and resource intensive. According to estimates by consulting firm Bain & Company, winning a new client can cost as much as 6-7 times more than keeping an existing one. Loyal customers are more likely to continue shopping at the same store or retail chain, which results in a longer relationship, more transactions, and a higher Average Order Value (AVO) of the shopping cart.

Building brand loyalty is long-term in nature – loyal consumers generate recurring, consistent revenue and are more likely to give positive feedback and product recommendations to other potential users. This is why strengthening the loyalty of once-acquired customers has become one of the most significant challenges for organizations that want to maintain their market position and succeed in the long run.

To support businesses in establishing stronger personalized relationships with their customers, the solution portfolio from the SAP ecosystem has been enhanced with the Emarsys Loyalty add-on, a cutting-edge loyalty program management tool created by Emarsys, a leading marketing automation and customer engagement platform.

SAP Emarsys Customer Engagement for marketing automation

SAP Emarsys Customer Engagement is a multi-channel platform for enhancing customer loyalty, keeping consumers engaged and extending their lifecycle. Advanced features for segmenting audiences, personalizing communication, and analyzing behavior will help you retain their attention and build brand loyalty. With Emarsys, you can launch marketing campaigns, manage advertising activities, and interact with your recipients through a variety of channels – e-mail, SMS, social media, web or mobile push notifications.

System users get access to the most relevant information – historical transaction data, average order value, and multiple key performance indicators (KPIs). SAP Emarsys Customer Engagement supports marketers in gaining a better understanding of consumer needs by using built-in AI features. The software empowers users to reach their target audience at the best time, in the right place, and with the relevant offer, identifying opportunities to increase revenue at every stage of the customer lifecycle.

How does Emarsys Loyalty help build audience loyalty?

Emarsys Loyalty is an add-on to the Emarsys marketing automation platform for creating, implementing, and managing loyalty programs based on various strategies, such as rewarding for regular purchases, interacting with the brand, website activity, participating in referral programs, or taking part in contests.

Marketers using the Emarsys Loyalty add-on can define loyalty program policies, set rewards, points, tiers, or other incentive mechanisms, encourage customer gamification, as well as monitor the results of ongoing activities and analyze data in real-time.

What features does Emarsys Loyalty offer?

• Rewards, vouchers, and discounts – Emarsys Loyalty allows defining additional benefits that can be granted to customers as part of a loyalty program. The system user can choose from various rewards, such as purchase discounts, free deliveries, or special offers suited to the receivers’ preferences.
• Loyalty Wallet – the virtual loyalty wallet is accessible to clients through the website. The customers can monitor their points balance and loyalty rank on an ongoing basis and decide what to spend the collected points on. The Loyalty Wallet stores are available, and active discounts/vouchers.
• Tiers and benefits – Emarsys’ add-on enable creating tiers for customers based on their activity and engagement in the loyalty program.
• Analytics and reporting – Emarsys Loyalty allows monitoring loyalty programs’ effectiveness and optimizing ongoing operations, resulting in higher ROI (Return on Investment).
• Integration with e-commerce services – SAP Emarsys provides native integrations with four commonly known platforms – SAP Commerce Cloud, Magento, Shopify Plus, and Salesforce Commerce Cloud. By leveraging the potential of these tools, you can effortlessly generate tailored offers for your customers, considering their preferences, purchase history, and past activities.

As an experienced implementation partner, the qualified team at Apollogic can empower your marketing strategy by using the potential of the SAP Emarsys Customer Engagement platform and Emarsys Loyalty add-on. Contact us to learn more about how you can effectively manage your customer loyalty programs to engage your target audience, increase customer retention, and drive repeat purchases.