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13 Apr

SAP Emarsys Customer Engagement – 7 frequently asked questions

SAP has enhanced its product portfolio with a new solution for marketing specialists. The integrated platform facilitates creating personalized advertising campaigns and building customer experiences across multiple contact channels. Discover the capabilities of SAP Emarsys Customer Engagement.

5 min

07 Apr

How to achieve marketing and sales synergy? SAP Emarsys and SAP Sales Cloud integration scenario

Every organization has two departments whose coordinated efforts aim to generate leads and achieve the primary goal – increasing company revenue. Sales success, therefore, depends on how effectively salespeople and marketers cooperate. Integrating two tools – SAP Emarsys Customer Engagement and SAP Sales Cloud – can help coordinate sales and marketing activities.

3 min

24 May

Emarsys vs SAP Marketing – comparing marketing automation solutions

SAP Customer Experience suite has been enhanced with a new solution. Find out what benefits Emarsys offers and what functionalities differentiate this tool from SAP Marketing.

3 min

20 Oct

SAP Customer Experience Live 2020 Overview

Facing the global crisis, organizations have intensified their activities and taken further steps on the way to digital transformation, adapting their business models to customers' expectations. Proactive communication, flexibility, and timeliness have become key to establishing long-term relationships based on trust. We discussed the art of building unique customer experiences during the virtual SAP Customer Experience Live 2020 conference.

6 min

20 Mar

How to become a SAP consultant? Interview with Jakub Kaźmierczak, SAP C/4HANA Consultant

The ability to think analytically, communication and problem-solving skills – these are the qualities required from candidates for the position of SAP consultant. Jakub Kaźmierczak, SAP C/4HANA Consultant at Apollogic, talks about the specifics of this job and professional challenges.

6 min

31 Oct

SAP Field Service Management expands the SAP CX portfolio

SAP FSM takes customer service to the next level. Discover a tool that improves the processes of reporting failures, handling requests and order execution.

3 min

25 Oct

SAP Sales & PreSales Academy recap

The theme of the weekly SAP Sales & PreSales Academy 2019 event was focused on the update of SAP Customer Experience products. The meeting was also attended by representatives of Apollogic.

1 min

23 Aug

What’s new in SAP C/4HANA suite – trends and highlights in 2019

SAP C/4HANA suite took the customer relationship management to the next level using customer data, machine learning, and microservices. Find out more about recently announced SAP Customer Experience products and applications.

4 min

07 Jun

Meet SAP C/4HANA – 4th Generation Customer Experience Suite

At the last SAPHIRE event in Orlando, the company announced releasing brand new CRM suite - SAP C4/HANA (SAP Customer Experience). According to the official statement, it is going to be a major shift from the traditional sales-only based CRM to the end-to-end approach combining marketing, commerce, data protection, sales and customer service.

3 min

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