13 Apr SAP Emarsys Customer Engagement – 7 frequently asked questions SAP has enhanced its product portfolio with a new solution for marketing specialists. The integrated platform facilitates creating personalized advertising campaigns and building customer experiences across multiple contact channels. Discover the capabilities of SAP Emarsys Customer Engagement. 5 min
07 Apr How to achieve marketing and sales synergy? SAP Emarsys and SAP Sales Cloud integration scenario Every organization has two departments whose coordinated efforts aim to generate leads and achieve the primary goal – increasing company revenue. Sales success, therefore, depends on how effectively salespeople and marketers cooperate. Integrating two tools – SAP Emarsys Customer Engagement and SAP Sales Cloud – can help coordinate sales and marketing activities. 3 min
24 May Emarsys vs SAP Marketing – comparing marketing automation solutions SAP Customer Experience suite has been enhanced with a new solution. Find out what benefits Emarsys offers and what functionalities differentiate this tool from SAP Marketing. 3 min
03 Dec SAP launches Customer Data Platform To value the opportunities that the customer data platform offers organizations, you need to understand how distributed data from unconnected sources inhibit your business's growth. Proper use of customer information will provide a highly personalized experience at every touchpoint. 2 min
18 Sep SAP Customer Experience Suite – 7 frequently asked questions The customer-oriented SAP C/4HANA solution set brings marketing, sales, customer service, e-commerce, and consumer data protection into the digital age. The next generation of CRM aims to move from a transactional model that focuses on the organization's goals at the center to a model that focuses on the customer. Discover SAP's most prominent development initiative in recent years. 5 min
24 Jul SAP revolution in CRM – discover SAP S/4HANA for customer management SAP S/4HANA for customer management is a mirrored solution of SAP CRM integrated with SAP S/4HANA. Discover the next generation of CRM and learn about the business benefits of the solution proposed by SAP. 2 min
