SAP revolution in CRM – discover SAP S/4HANA for customer management
In the coming years, digitization directors and IT managers will face the need to make an important decision about the development of business systems in their organizations. The trend in the CRM market shows that modern systems for customer relationship management are heading towards the cloud.
Although SAP is still developing the SAP C/4HANA suite for comprehensive complex customer experience strategy, an interesting alternative – SAP S/4HANA for customer management – is on the horizon. This solution corresponds to the SAP CRM system integrated with SAP S/4HANA, supporting functions and processes in sales, service order management, and customer interaction.
On the way to SAP S/4HANA
SAP CRM and SAP ERP in the on-premise version can be integrated with each other in the standard scope, but this is a time-consuming activity, and by transforming and transferring the core of the traditional SAP CRM to the S/4HANA solution for customer management, middleware isn’t needed. With customer management add-on for the S/4HANA on-premise system, the most crucial customer management functions are kept directly in the SAP HANA database. Data replication between the two systems is no longer necessary. It eliminates data exchange difficulties and reduces the company’s operating costs. As a result, the customer receives a simplified environment that can be operated at a lower total cost of ownership.
What is the future of CRM systems?
Please note that SAP CRM in the on-premise version is the oldest CRM system in the SAP portfolio – its current version 7.0 will be supported until 2025, which means that it won’t be possible to purchase new licenses in five years. Choosing S/4HANA for customer management (CRM as Add-on) lowers the entry barrier and significantly reduces the time required for system implementation. It’s already worth considering the most optimal transformation scenario for your organization.
- On 24/07/2020