Our experts at the Retail Connect 2016 conference!
“What does a retail manager still not know about their client? The latest CRM tools market trends “- is the title of the presentation which will be delivered by Monika Hoffmann, a SAP CRM consultant and Szymon Mydlarz, Product Manager/UX Designer at Apollogic during the May Retail Connect conference. Below is a gist of their presentation:
CRM type tools have recently ceased to be merely solutions to manage contacts and collect transactions executed with the client. Today, business expects much more – managers want to have knowledge and the know how and want to integrate sales, marketing and customer service regardless what business line the client may represent or via what channel the client has reached the company’s offer. CRM users expectations undergo constant evolution. The question, therefore, arises: which trends play a leading role in the development of this type of software? We are going to answer this question and tell you how retail can use knowledge about the client embedded in IT tools.
It is not the first time that Apollogic experts share their knowledge during this cyclical event. Last year, our BI Consultant, Marcin Siudziński’s lecture on Big Data and Data Lake evoked considerable interest.
Also, keep an eye on our stand at the fair which takes place parallel to the conference. We hope that this year’s presentation will be received enthusiastically, just like last year. We wish good luck to the speakers!
- On 15/03/2016