Redefine customer retention strategy with Emarsys Loyalty
Users of a multi-channel marketing automation platform now gain new opportunities to reach customers with the right communication to increase brand loyalty. Learn how Emarsys Loyalty helps businesses create and maintain long-term client relationships.
Increasing marketing efficiency by integrating SAP Marketing with SAP Analytics Cloud
Systems from SAP Customer Experience software suite offer standard reporting capabilities, however, by integrating with SAP Analytics Cloud and using built-in or custom scenarios, users can take data analysis and presentation to a whole new level.
SAP Emarsys Customer Engagement – 7 frequently asked questions
SAP has enhanced its product portfolio with a new solution for marketing specialists. The integrated platform facilitates creating personalized advertising campaigns and building customer experiences across multiple contact channels. Discover the capabilities of SAP Emarsys Customer Engagement.
SAP Customer Experience Live 2020 Overview
Facing the global crisis, organizations have intensified their activities and taken further steps on the way to digital transformation, adapting their business models to customers' expectations. Proactive communication, flexibility, and timeliness have become key to establishing long-term relationships based on trust. We discussed the art of building unique customer experiences during the virtual SAP Customer Experience Live 2020 conference.
There are no bad ideas, there are only ideas that don’t fit in – “Design Thinking in Practice” workshop overview
The essence of this methodology is to identify and solve problems in a creative, interdisciplinary, and human-oriented way. Design thinking teaches teamwork and finding win-win solutions together. The secrets of the method used to stimulate creativity and innovation were explored during training and intensive workshops lasting several hours. Get to know our overview from this meeting.