25 Oct SAP Sales & PreSales Academy recap The theme of the weekly SAP Sales & PreSales Academy 2019 event was focused on the update of SAP Customer Experience products. The meeting was also attended by representatives of Apollogic. 1 min
23 Aug What’s new in SAP C/4HANA suite – trends and highlights in 2019 SAP C/4HANA suite took the customer relationship management to the next level using customer data, machine learning, and microservices. Find out more about recently announced SAP Customer Experience products and applications. 4 min
07 Jun Meet SAP C/4HANA – 4th Generation Customer Experience Suite At the last SAPHIRE event in Orlando, the company announced releasing brand new CRM suite - SAP C4/HANA (SAP Customer Experience). According to the official statement, it is going to be a major shift from the traditional sales-only based CRM to the end-to-end approach combining marketing, commerce, data protection, sales and customer service. 3 min