SAP Marketing Cloud for marketing automation

In the era of fading boundaries between online and offline realities, where consumers’ using both digital and non-digital channels simultaneously are an integral part of the market landscape, there is a growing demand for technological solutions that allow you to integrate your marketing strategy at multiple touchpoints. With SAP Marketing Cloud, you can plan advertising campaigns more effectively and provide your audience with highly personalized, multi-channel experiences.

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Benefits for your company

Multi-channel strategy integration

By collecting and processing data on each customer-brand interaction, you can build personalized offers and advertising messages adjusted to the current needs of your audience while maintaining a consistent marketing strategy across all sales channels.

Measuring key performance indicators

A well-thought-out strategy should follow marketing activities. With SAP Marketing Cloud, you can monitor KPIs and track the progress of your campaigns to improve marketing efficiency and accelerate business outcomes.

Access to a unified customer view

System users gain access to unified customer view with real-time insights. By analyzing audience behavior, marketing professionals can deliver the right messages to the right customer, at the right time and in the right place.

Segmenting high volumes of customer data

SAP Marketing Cloud enables determining customer expectations and dividing clients into groups based on common characteristics that go beyond demographic data. Customer segmentation makes it easier to build personalized marketing communications and plan activities for better customer engagement.

Explore selected features

What capabilities does SAP Marketing Cloud offer?

Forecast customer behavior with embedded predictive analytics and artificial intelligence

Managing campaigns via e-mail, SMS, social media channels, Facebook Ads and Google Ads

Creating advanced reports and simple summaries with different levels of detail

Access to a filters system to facilitate the presentation of data in specific dimensions

Building customer profiles using data from multiple sources, including social media

Establishing a set of rules to assess the lead's priority and its readiness to monetize

SAP Customer Experience solutions for marketing automation

SAP Emarsys Customer Engagement

Automating advertising campaigns

using an intuitive creator or built-in tactics – pre-defined scenarios that meet specific goals.

Simplified marketing operations

with native integration of communication channels: e-mail, SMS, mobile apps, website and push notifications, Facebook and Google ads.

Supporting e-commerce

by collecting client data from online platforms using pre-built integrations and then creating unified customer profiles based on gained insights.

SAP Marketing Cloud

Managing real-time customer data

to determine level of interest, chance of purchase, resigning from a product or service.

An advanced recommendation system

that uses machine learning to recommend complementary products to customers and maximize a profit per transaction.

More efficient cross-team collaboration

by having high-quality leads automatically forwarded directly to the sales department.

Do you want to learn more about SAP Emarsys Customer Engagement?

Read the article

Why Apollogic?

SAP certified partner

As an official SAP partner, we have expertise, experience and skills necessary to implement, maintain and integrate SAP Customer Experience solutions. Apollogic’s team comprises specialists delivering systems for Polish and foreign enterprises and executing SAP rollouts in subdivisions or subsidiary companies to unify the entire corporate within all branches