Supporting sales management processes with SAP Cloud Platform

Sales directors and sales managers are people whose work specificity is very dynamic, due to a wide range of responsibilities and a variety of tasks to be done. Sales managers are engaged, among others, in getting to know the needs of customers, building partnerships, and selling services and products. On the other hand, sales directors have to make sure that their team carries out the assigned tasks to increase profits.

For those working on these positions it may be helpful to implement a dedicated solution intended to increase the effectiveness of the tasks performed, and as a result – profits from sales.

Such a solution can be easily implemented using SAP Cloud Platform for creating or extending applications in a secure cloud environment managed by SAP. Its major advantage is the capability to integrate data and business processes.

Why opt for a cloud solution?

SAP Cloud Platform means, first of all, enormous possibilities and access to a database of various types of tools. The SCP offer includes over 1000 ready-to-use business process integration scenarios. Of course, nothing stands in the way of using SAP Cloud Platform to implement your solutions.

SAP and Microsoft announced three years of support in moving solutions based on SAP S/4HANA database from physical infrastructure to the remote cloud computing environment. In Poland, one of the initiatives to accelerate the digital transformation of the enterprises is a strategic partnership between Microsoft and the National Cloud Operator. The new data center region will join the global infrastructure – for Polish entrepreneurs it means local access to the full range of secure Microsoft cloud services.

Implementation of an innovative business application supporting sales department

No one is enthusiastic about logging into multiple distributed tools and switching between several open windows while carrying out their current duties. For both the director and the sales specialist, accessing the company’s resources – customer data, current offer or sales statistics – from any device and at any time is very convenient.

We’ll get a user-friendly and modern interface by creating an SAP Fiori application based on the SAPUI5 library.

Let’s move on to the presentation of such a solution.

It’s important for each sales representative to be able to analyze recent customer-related activities quickly. With such knowledge, the salesperson increases his chances of selling a given product or service.

Every sales representative would like to contact a given customer in a simple and quick way. To facilitate this activity, we can create a smart contact view in a dedicated application.

A more efficient performance may be provided by an appropriate list of tasks managed by the sales director. Access to the list from any place and device will facilitate the salesperson’s daily work, and the director will guarantee control over the monitored sales processes.

Let’s take a closer look at the role of the sales director, his needs, and the challenges he faces most often.

For the sales department, the basis is the ability to analyze the profits and effectiveness of sales activities. These functionalities may be available to the director in a view created especially for this purpose.

It’s worth to use the list of tasks to be performed to improve workflow and increase the effectiveness of communication between the sales director and sales managers. Such a list can be easily managed from the sales director’s application.

Of course, these are only a few of the proposed solutions that can be implemented with SAP Cloud Platform in response to the challenges faced by sales department representatives. SAP Fiori applications can be adapted to the specifics of many business processes – they are used, among others, in solutions supporting sales in the consumer goods industry, such as Retail Excellence. The SCP platform provides a lot in terms of functionality customization, and the greatest limitation remains the imagination of architects designing the solution.