Building positive customer experiences across all touchpoints is the key to increase repeat purchase rate among online stores, mobile apps, and social media. One of the most significant benefits a marketing communications personalization solution offers is the ability to plan the purchase path based on all available data.
With SAP Emarsys, you can engage your audience, strengthen brand loyalty and achieve better business outcomes.
What is SAP Emarsys?
SAP Emarsys is a marketing automation and loyalty program management tool. It enables the design of marketing automation workflows, the creation of email and SMS templates, customer profile building, segmentation, voucher management, and loyalty program management. Its omnichannel capabilities allow you to connect multiple communication channels simultaneously, including: email, SMS, MMS, WhatsApp, Web Push, e-commerce notifications, product recommendations (via email, e-commerce, and more), in-app messages/notifications, and digital ads (Meta, Google, TikTok, LinkedIn, etc.).
Our team of experts at Apollogic has experience in both the implementation and maintenance of SAP Emarsys. We are fully prepared to integrate it with any tools available on the market.
Benefits for your company
Unified customer data source
Every opened email, clicked link, abandoned shopping cart, and viewed product on the website — all information about your customer is collected in their profile. Thanks to this, future marketing messages will perfectly match the individual needs of each customer.
Marketing
automation
With SAP Emarsys, a few experts can perform the work of an entire marketing team. Automate processes and monitor campaigns so that most activities run autonomously. Take advantage of built-in AI and an easy-to-use content creator - no knowledge of HTML or CSS required.
Monitoring a campaign performance
The strategic dashboard allows you to track the performance of current marketing strategies and assess the effectiveness of ongoing activities. It consists of multiple widgets that display the latest data and indicate whether current results are better or worse compared to the previous period. Effectiveness can also be measured at a more detailed level by analyzing the delivery performance of each individual marketing campaign.
Measurable business outcomes
Monitor your marketing results using built-in analytics or connect an external analytics tool that you already use. Determine the ROI of individual channels. Develop A/B tests for campaigns to identify the best tactics. Discard processes that do not deliver value and retain those that do. Track results both in physical retail stores and in your e-commerce store.
Explore selected features
Which companies can benefit most from implementing SAP Emarsys?
For companies looking to integrate multiple marketing channels and explore new opportunities.
For organizations aiming to automate marketing processes and reduce costs.
For businesses that want to proactively leverage e-commerce, track website traffic, and implement product recommendations.
For retail chains serving a large number of customers across multiple channels.
For organizations seeking to introduce a loyalty system and/or vouchers for customers.
For companies with multiple diverse sources of customer data.
For enterprises wanting to manage customer purchase journeys.
For enterprises wanting to manage customer purchase journeys.
Watch SAP Emarsys use case
Are you a SAP Marketing customer? We can help you transition to SAP Emarsys.
The Apollogic team has extensive expertise not only in managing SAP Emarsys but also in working with the SAP Marketing solution. Get in touch with us — we’ll help you define the migration process and make the switch to the modern SAP Emarsys marketing automation platform.
Our team of experts at Apollogic has experience in both the implementation and maintenance of SAP Emarsys. We are fully prepared to integrate it with any tools available on the market.
Why Apollogic?
SAP certified partner
As an authorized SAP partner, we have the expertise, experience and skills necessary to implement, maintain and integrate SAP Customer Experience products. We help companies worldwide, regardless of their size and the sector they represent, to make the most of SAP solutions, optimize their processes and turn data into business value.
A qualified team
Our team comprises solution architects and SAP consultants whose competencies are proven by numerous certificates, including:
- SAP CX Solution Architect
- SAP Sales Cloud
- SAP Service Cloud
- SAP Sales/Service Cloud Developer
- SAP Emarsys Implementation
- SAP Integration Suite
- SAP Marketing Cloud
In-depth industry knowledge
We have carried out multiple implementation projects for clients in various industries:
- SAP Sales Cloud
– Manufacturing
– Distribution - SAP Service Cloud
– Retail - SAP Emarsys
– Fashion industry
– Automotive industry - SAP Marketing Cloud
– Telecommunications industry
– Automotive industry
– Retail industry
– Distribution industry
Our offer
Pre-implementation analysis and solution architecture design in the context of available tools and data sources
Documentation preparation and data verification
Migration from the current marketing automation tool to SAP Emarsys
Configuration of selected communication channels
Integration with other systems, ERP, e-commerce, etc.
Integration testing
End-user training
Post-go-live support and hypercare
Learn more about SAP Emarsys
New SAP Emarsys Customer Engagement updates
SAP Customer Data Platform – 7 frequently asked questions
SAP Emarsys and SAP Sales Cloud integration scenario
SAP Emarsys Account Engagement – a new solution to support B2B marketing
Explore the SAP Customer Experience family of solutions
