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SAP Marketing Cloud

Marketing automation and cloud-based customer relationship management

In the era of fading boundaries between online and offline realities, where consumers’ using both digital and non-digital channels simultaneously are an integral part of the market landscape, there is a growing demand for technological solutions that allow you to integrate your marketing strategy at multiple touchpoints. With SAP Marketing Cloud, you can plan advertising campaigns more effectively and provide your audience with highly personalized, multi-channel experiences.

Benefits for your company

integracja

Multi-channel strategy integration

By collecting and processing data on each customer-brand interaction, you can build personalized offers and advertising messages adjusted to the current needs of your audience while maintaining a consistent marketing strategy across all sales channels.

monitorowanie

Measuring key performance indicators

A well-thought-out strategy should follow marketing activities. With SAP Marketing Cloud, you can monitor KPIs and track the progress of your campaigns to improve marketing efficiency and accelerate business outcomes.

dostęp

Access to a unified customer view

System users gain access to unified customer view with real-time insights. By analyzing audience behavior, marketing professionals can deliver the right messages to the right customer, at the right time and in the right place.

segmentacja

Segmenting high volumes of customer data

SAP Marketing Cloud enables determining customer expectations and dividing clients into groups based on common characteristics that go beyond demographic data. Customer segmentation makes it easier to build personalized marketing communications and plan activities for better customer engagement.

Explore selected features

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Campaign Automation
Editing Fiori
Customer Journey
Segmentation
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Campaign Automation
Editing Fiori
Customer Journey
Segmentation
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What capabilities does SAP Marketing Cloud offer?

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Forecast customer behavior with embedded predictive analytics and artificial intelligence

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Managing campaigns via e-mail, SMS, social media channels, Facebook Ads and Google Ads

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Creating advanced reports and simple summaries with different levels of detail

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Access to a filters system to facilitate the presentation of data in specific dimensions

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Building customer profiles using data from multiple sources, including social media

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Establishing a set of rules to assess the lead's priority and its readiness to monetize

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SAP Customer Experience solutions for marketing automation

SAP Emarsys Customer Engagement

automatyzacja

Automating advertising campaigns

using an intuitive creator or built-in tactics – pre-defined scenarios that meet specific goals.

uproszczenie

Simplified marketing operations

with native integration of communication channels: e-mail, SMS, mobile apps, website and push notifications, Facebook and Google ads.

support

Supporting e-commerce

by collecting client data from online platforms using pre-built integrations and then creating unified customer profiles based on gained insights.

SAP Marketing Cloud

zarządzanie

Managing real-time customer data

to determine level of interest, chance of purchase, resigning from a product or service.

system rekomendacji

An advanced recommendation system

that uses machine learning to recommend complementary products to customers and maximize a profit per transaction.

efektywna współpraca

More efficient cross-team collaboration

by having high-quality leads automatically forwarded directly to the sales department.

Do you want to learn more about SAP Emarsys Customer Engagement?

Why Apollogic?

SAP Partner

SAP certified partner

As an official SAP partner, we have expertise, experience and skills necessary to implement, maintain and integrate SAP Customer Experience solutions. Apollogic’s team comprises specialists delivering systems for Polish and foreign enterprises and executing SAP rollouts in subdivisions or subsidiary companies to unify the entire corporate within all branches

Doświadczony zespół

A team of experienced consultants

Our team comprises solution architects and SAP consultants whose competencies are proven by numerous certificates, including:

  • SAP Marketing Cloud Implementation
  • SAP Emarsys Customer Engagement Implementation
  • SAP Service Cloud
  • SAP Sales Cloud
  • SAP Integration Suite
  • SAP Extension Suite
Wdrożenie, utrzymanie 
i rozbudowa rozwiązania

In-depth industry knowledge

We have carried out multiple implementation projects for clients in various industries:

  • SAP Sales Cloud
    – Manufacturing
    – Distribution
  • SAP Service Cloud
    – Retail
  • SAP Marketing Cloud
    – Telecommunication
    – Automotive
    – Retail
    – Distribution

Our offer

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SAP Marketing Cloud and SAP Emarsys Customer Engagement implementation

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Implementing selected modules of SAP Marketing Cloud

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Maintenance of SAP Marketing on-premise

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Migration of SAP Marketing on-premise to SAP Marketing Cloud or Emarsys

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Development, maintenance and integration of SAP C/4HANA solutions

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Workshops for end-users

Do you want to manage marketing operations more effectively?

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